Nikita Meelu

Marketing & Strategy Leader

Open to Opportunities

Marketing Leader

Strategic business leader with 12+ years driving category expansion and commercial impact across Fortune 500 companies in North America, Asia & Europe.

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12+ Years Experience
$120M+ Portfolio Managed
5 Fortune 500 Companies
3 Continents
Who I Am

About Me

I'm a strategic business and marketing leader with over 12 years of experience driving growth across Fortune 500 companies in North America, Asia, and Europe. My career spans brand marketing and P&L ownership at Colgate-Palmolive Canada — where I led a $120M+ portfolio of iconic personal care brands including Softsoap (the #1 brand in Hand Soaps in Canada), Irish Spring, and Speed Stick — management consulting at Accenture Strategy, where I scaled Unilever's B2B e-commerce platform to 10x GMV across Türkiye and Thailand, e-commerce leadership at Flipkart (Walmart), and brand-building roles at ExxonMobil and Bosch. I bring together consumer empathy, analytical rigor, and a sharp commercial instinct to build brands, expand categories, and deliver profitable results — from strategic planning rooms to retail shelves.

Brand Strategy P&L Ownership E-Commerce Innovation Data-Driven Go-To-Market

Category & Brand Leader

Owned full P&L for 3 major CPG brands. Drove product, pricing, promotion & channel strategy from brief to shelf.

Management Consultant

Led growth strategy for Unilever's B2B marketplace across Türkiye & Thailand — scaling GMV 10x in under 2 years.

E-Commerce Pioneer

Launched online channels for ExxonMobil & Bosch in India; built category businesses at Flipkart/Walmart.

Analytics-First Thinker

Fluent in Nielsen, Numerator, Tableau, Power BI. Built a ~90% accuracy demand forecasting model from scratch.

Results That Speak

Measurable Impact

+8%
Category expansion over 2 years at Colgate-Palmolive
+280bps
Category margin improvement through P&L ownership
+2.2%
Market share gained in Year 1 of new product launch
10x
GMV growth on Unilever B2B e-commerce platform
4x
Rise in traffic and conversion via segmented campaigns
150%
YoY business growth at ExxonMobil — Excellence Award
140%
Revenue target achieved at Flipkart across categories
~90%
Accuracy of demand forecasting model at Accenture
12 Years · 6 Companies · 3 Continents

Career Roadmap

Colgate-Palmolive Canada
Marketing Manager — Brand & Sales Strategy
$120M+ Portfolio +8% Category Growth +280bps Margin
●
2023–2025
●
2021–2023
Accenture Strategy & Consulting
Management Consultant — Program Lead, Unilever
10x GMV 4x Traffic Growth Distinguished Award
ExxonMobil
Marketing Manager — Online Channel Launch
No.2 Brand Online 150% YoY Growth Excellence Award
●
2018–2021
●
2017–2021
Flipkart (Walmart-Owned)
Senior Category Manager
~$17M CAD Portfolio 140% Revenue Target
Bosch
Assistant Manager — Global Leadership Program
E-Commerce Strategy Pilot Germany Placement
●
2015–2017
●
2011–2013
Tata Consultancy Services
Assistant Systems Engineer
TCS Rewardz IA Design 20% Time Reduction
Deep Dive

Work Experience

Colgate-Palmolive Canada
May 2023 – 2025
Marketing Manager — Brand & Sales Strategy
  • Led growth strategy for Personal Care (Softsoap, Irish Spring, Speed Stick); drove +8% category expansion over 2 years
  • Owned P&L; designed product, pricing, promotion, and channel mix — delivered +280bps in category margin
  • Drove new product development from business case to shelf; achieved +2.2% market share gain in Year 1
  • Developed go-to-market strategies — generated ~40% incremental sales on key 2025 launch
  • Leveraged Nielsen & Numerator to synthesize consumer and competitive data into executive-level narratives
  • Steered senior leadership forums, translating category performance into clear risks, opportunities & priorities
Accenture Strategy & Consulting
Aug 2021 – Mar 2023
Management Consultant

Strategy & Operations / Program Lead — Unilever (Türkiye & Thailand)

  • Managed sales, marketing & growth for Unilever's B2B e-commerce marketplace across two markets
  • Drove 10x GMV, 1.2x active users, and 5x turnover per customer through strategic recommendations
  • Built segmented campaigns and user journeys — 4x rise in traffic and conversion
  • Developed month-on-month demand forecasting model with ~90% accuracy
  • Received Practice Champion Award & Distinguished Award (FY 2022)

Market Research Lead — Australian Global Wine Manufacturer

  • B2C e-commerce market sizing for luxury wine portfolio in Germany — estimated 3x revenue by 2026
ExxonMobil
Aug 2018 – Jun 2021
Marketing Manager
  • Spearheaded launch of Mobil Engine Lubricants on Amazon & Flipkart — became No. 2 brand online with ~10% share in 1 year
  • Led all operations: contracts, partnerships, portfolio optimisation, P&L, and competition analysis
  • Executed online & offline ad campaigns — doubled Monthly Active Users; grew e-commerce revenue to ~2% of total retail
  • Achieved 150% YoY business growth; received Excellence Award
Flipkart (Walmart-Owned Pureplay E-Commerce)
Apr 2017 – Jul 2018 · Jun 2021 – Aug 2021
Senior Category Manager
  • Led ~$17M CAD portfolio: Home & Kitchen, Furniture, Pet Food, and Watches
  • Managed pricing, promotions, assortment, demand planning — 140% revenue target achieved
  • In-depth data analysis to predict customer behaviour and improve online market share
Bosch
Apr 2015 – Mar 2017
Assistant Manager — Bosch Global Leadership Program
  • Participant in 2-year rotational Bosch Global Leadership Program
  • Ideated and piloted e-commerce strategy for Bosch's Automotive Aftermarket business in India
  • Stationed in Germany to support conceptualisation of next-generation Active Safety product
  • Led marketing communications for Bosch's Start-Up Accelerator Program in India
Tata Consultancy Services
Jul 2011 – May 2013
Assistant Systems Engineer
  • Analysed and defined Information Architecture for TCS Rewardz Loyalty Management Program
  • Delivered 20% reduction in project completion time through improved IA design
Capabilities

Skills & Expertise

Functional
Strategy & Operations Revenue Growth Management Product Marketing Channel & Brand Strategy Category & P&L Management Data & Analytics
Behavioural
Team Player & Trusted Advisor Analytical Problem Solver / Strategist Creative Thinker Agile Learner Mentoring & Empowering
Technical
AC Nielsen Numerator LDIA Amazon Ads & Vendor Central Google Analytics Magento / Vxceed Microsoft Excel Tableau Power BI Looker
Academic & Professional

Education & Certifications

Education

MBA — Strategy & Marketing
Indian Institute of Management (NITIE), Mumbai
2013 – 2015 · CGPA 8.1/10 · WES-certified Master's Degree
B.E. — Electronics & Communication Engineering
India
2007 – 2011 · WES-certified Bachelor's Degree

Certifications

🎓

Leading with Analytics & AI — Executive Program

Kellogg School of Management, Northwestern University

🤖

Artificial Intelligence for Everyone

Coursera

📊

Google Campaign Manager 360

Accredited by Google Skillshop

✓

Six Sigma Green Belt

KPMG

📈

Advanced Excel & Financial Modelling

IIQF

Get In Touch

Let's Connect

Whether it's a new role, collaboration, or just a conversation — I'd love to hear from you.

✉  nikitameelu@gmail.com in  LinkedIn